BoTrays

What’s the Right Price for a Product? by Keith Haig

The speed at which new products are introduced in the dental industry is dizzying – one every 14 hours the last time I checked – and you’ve probably noticed that some companies introduce many more products than others. At 3M ESPE, our pace is driven by our customers’ input and market dynamics coupled with our research and development process, which is in place to ensure that there is a clear need for new products we introduce, and that they do what we say they’ll do.