BreathRx Whitening

BreathRx contains ZYTEX, which has been proven to kill bacteria and neutralize odor. BreathRx toothpaste is available in 2 formulas: whitening, ideal for patients who want to main their whitening treatments, and whitening plus sensitivity for patients who need extra sensitivity protection. All BreathRx toothpastes contain anticavity fluoride protection and are available directly from Discus Dental.

BreathRx toothpaste goes beyond fluoride protection with the power of Zytex. An exclusive blend of odorfighting ingredients available only in BreathRx, Zytex helps eliminate the bacteria that cause bad breath and neutralizes odor for clean, long-lasting fresh breath. BreathRx whitening toothpaste features an enhanced whitening ingredient that gently removes surface stains for whiter teeth.

DISCUS DENTAL

www.discusdental.com

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What’s the Right Price for a Product? by Keith Haig

What’s the Right Price for a Product? by Keith Haig

The speed at which new products are introduced in the dental industry is dizzying – one every 14 hours the last time I checked – and you’ve probably noticed that some companies introduce many more products than others. At 3M ESPE, our pace is driven by our customers’ input and market dynamics coupled with our research and development process, which is in place to ensure that there is a clear need for new products we introduce, and that they do what we say they’ll do.