GumNumb Topical Anesthetic

The Patient’s Choice in Topical Anesthesia

Crosstex Offers GumNumb Topical Anesthetic

GumNumb Topical Anesthetic from Crosstex delivers rapid pain relief in a variety of flavors.

GumNumb Topical Anesthetic from Crosstex provides temporary relief from local anesthetic injections, impression taking, intro-oral radiographs, and periodontal curettage.

GumNumb contains 20% benzocaine, providing a rapid onset within 30 seconds, and a short duration with virtually no systemic absorption. Its special formulation also minimizes salivation.

Part of the Patient’s Choice line of preventative products from Crosstex, this topical anesthetic was designed with patients’ comfort in mind, making their experiences better and the clinician’s job easier. In addition to GumNumb, the Patient’s Choice line includes Zap Fluoride and Neutral Gel, Zap Dual Arch Fluoride Gel Trays, Sparkle and Sparkle Free prophy pastes, Sparkle prophy angles, Sparkle EZ contra angles and the Twist prophy angle – the only 90° reciprocating prophy angle that virtually eliminates spatter and heat.

GumNumb Topical Anesthetic is offered in 6 patient-pleasing flavors, suitable for both adults and children: bubble gum, cherry, grape, mint, pina colada and strawberry. —Bob Alaburda

CROSSTEX INTERNATIONAL

www.crosstex.com

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What’s the Right Price for a Product? by Keith Haig

What’s the Right Price for a Product? by Keith Haig

The speed at which new products are introduced in the dental industry is dizzying – one every 14 hours the last time I checked – and you’ve probably noticed that some companies introduce many more products than others. At 3M ESPE, our pace is driven by our customers’ input and market dynamics coupled with our research and development process, which is in place to ensure that there is a clear need for new products we introduce, and that they do what we say they’ll do.